Not that Pontiac wasn’t promoting performance: both the Formula and Trans Am models were halo cars for the whole division, flaunting hood scoops and go-fast imagery (even if the cars themselves were getting choked down with emissions plumbing). Leading the pack in ’73 sales was the cushy Esprit model. After nearly being cancelled during the ‘72 model year, the Firebird managed to hang on (along with the Camaro) and enjoyed something of a sales resurgence for 1973, with sales climbing 55% compared to the depressed 1972 levels. Pontiac offered four varieties of Firebird during the second generation run: the base coupe, the comfort-oriented Esprit, the performance-oriented Formula and the top-of-the-line Trans Am.
In fact, for 1973, the most popular Firebird was a bit of a sleeper, though it did get some press back in the day. While that model certainly did become popular during the lengthy lifecycle for Pontiac’s seventies-era F-Body, it wasn’t always the best seller. When you think of a second generation Pontiac Firebird, the image that probably comes to mind is a Trans Am.
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